B a media maven...

Want the 411 on how to break into the media industry, expand your existing network, or learn about a new aspect of the wonderful world of media? The Center for Communication in NYC has several AMAZING programs designed to give you all the media/entertainment insight you could ever want. Here is a sampling of FREE seminars taking place in NYC...

Marketing in the Digital Age
Thursday, April 5
6:30 to 8:00 pm

The Cyberspace revolution is changing mass marketing at an astonishing rate as the Web becomes the best route to reaching any given target group. If you're in the marketing field, or plan to enter, it's vital to understand the concepts on which Web-based marketing is built. Our experts demystify vernacular and explain what you need to get up to speed.

Anthony Schneider, CEO, Peersuasion
Anton Konikoff, CEO, Acronym Media
Bill Dyszel, New Media/Tech Consultant; author, Microsoft Outlook for Dummies,
Liz Lynch, Executive Director, Center for Networking Excellence
Paul Borgese, Manager of Emerging Markets, Associated Press Digital (moderator)

New York University
Kimmel Center
Silver Board Room, #914
60 Washington Square South

Co-produced with the NYU Steinhardt Department of Culture and Communication

Branded Entertainment
Wednesday, April 11
6:30 to 8:30 pm

No longer settling for the 30-second spot, brands strive to be more visible and more subtle at the same time, as the endangered spot gives way to reality show and video game tie-ins, and brand-generated content appears everywhere from YouTube and Xbox to airplanes and movie theaters. Those in the avant garde of the branding revolution report on what's working, what isn't, and where the trend is headed. Presented by the Center for Communication.

Kirk Iwanowski, EVP, Marketing, Branded Entertainment & Sponsorship, Sundance Channel
Patti Kim, Vice President, William Morris Agency
Chet Fenster, Managing Partner, Director of Content Creation, MEC Entertainment
Bill Hilary, President, Magna Global Entertainment
Stuart Elliot, Advertising Columnist, New York Times (moderator)

1100 Avenue of the Americas (at 42nd Street)
15th Floor Theater

The Importance of Being Funny
Tuesday, April 17
6:30 to 8:00 pm

When Bill Clinton was desperate to divert an unfriendly Washington Press Corps, humor was a tactic and speechwriter/humorist Mark Katz was his secret weapon. Katz, founder of The Sound Bite Institute (a "one-man comedy think tank"), has helped hundreds of politicians and corporate types sound like comedy pros. Katz offers pointers to aspiring writers, publicists, performers, public speakers and anyone else who wants to charm an audience, beguile their friends and just get everybody to lighten up already.

Mark Katz, humor writer; author, Clinton & Me: A Real Life Political Comedy

Hunter College
Hunter North Building, 4th Floor
Lang Recital Hall (enter on 69th Street between Park & Lexington Aves.)

An Evening with Lifetime's Betty Cohen
Wednesday, April 18
6:30 to 8:00 pm

A wonderful opportunity to hear from Betty Cohen, President and CEO of Lifetime Entertainment Services (owned by The Hearst Corporation and the Walt Disney Company), where she oversees Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Online as well as a broad range of brand extensions including Lifetime Radio for Women®, Lifetime Home Entertainment and Lifetime Press. Ms. Cohen, who created and launched the Cartoon Network during her 14-year stint at Turner, will discuss new approaches to successful brand building in the digital age. Join us to learn what's next at one of the biggest and most popular cable nets.

Janet Stilson, Author, Reporter, Screenwriter and Editor

Hunter College
Hunter North Building
Lang Recital Hall, 4th Floor (enter on 69th St. between Park and Lexington)

Presented with New York Women in Film & Television
Please Call NYWIFT to register at (212)679-0870 ext.3 or www.nywift.org to register.

The Gersh Talent Agency
Friday, May 4
11:00 am

Do you have what it takes to be a talent agent? If you're fast on your feet, know the entertainment business and have a flair for negotiation. Learn first- hand from the pros at The Gersh Agency what it takes to succeed.

Jennifer Konawal, Literary/Talent agent
Kyetay Buckner, Talent Agent
Sara Self, Literary Agent
Chris Highland, Talent Agent
Jason Gutman, Talent Agent


Please note: Must be a student, please email info@cencom.orgto register. Please provide your name and school.

Click here for the complete schedule.

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